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Everybody shops at IKEA for a reason: the importance of graphical design on your conversion rates In Design
23 Nov '18

Everybody shops at IKEA for a reason: the importance of graphical design on your conversion rates

November 23, 2018 / November 23, 2018 / By / 0

Content marketing has been around pretty much since the beginning of marketing itself. Even in the old days of newspaper supplements and direct-to-mail ad supplements, every product would come with an engaging copywrite text that would promote the product in down-to-earth, friendly advice. Although written content will always be a staple of every successful marketing […]

How rebranding boosts business In Creative
23 Oct '18

How rebranding boosts business

October 23, 2018 / October 23, 2018 / By / 0

It’s easy to get stuck Since the world of digital marketing more resembles a steaming juggernaut of volatile, chaotic changes and short trends than a coherent system, you will often find yourself stuck in a, let’s call it a marketing dead-end. Instead of stubbornly marching around this cul-de-sac of popularity, a smart marketer would be […]

5 ways advertising impacts consumer behavior In Creative
22 Aug '18

5 ways advertising impacts consumer behavior

August 22, 2018 / August 22, 2018 / By / 0

Here, at BBox, we think that advertising is one of the main components of a well-functioning business. For a company to make a profit it is necessary for its products or services to be visible on the market and to attract customers. Although considered a recent ploy developed by “those greedy” marketing specialists, advertising has […]

The impact of humour on advertising In Design
15 Aug '18

The impact of humour on advertising

August 15, 2018 / August 15, 2018 / By / 0

Humour is a powerful thing The very focus of making some laugh can create a much closer bond to the person you’re speaking to, either directly or via another media, such as a brochure, a social media post, an article, or an image. Think about an instance in the past when you’ve read something online […]