A web banner or a banner ad is a form of advertising specifically designed for use on news or information portals. This form of online advertising entails embedding an advertisement into a web page. Its main objective is to attract traffic to a website by linking it to the client’s website.
This time around, an insurance company approached us with an objective of creating a campaign that would showcase their insurance opportunities. Since the client’s objective was reaching the broad audience, our design team created several banners of various sizes that were meant to fit in the ad space on any website. Given the fact that this kind of campaign works optimally when placed on a high traffic website, and keeping in mind the target audience client wanted to reach, a decision was made to use the informational portal www.rucy.com.cy which covers Russian-speaking audience here in Cyprus from the age 18 to 55 years.